Job Description

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60 retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

We are currently seeking an outstanding Performance Marketing Director with deep expertise in both ecommerce and channel marketing strategy to support our rapidly growing digital business.In this role, you will own all key revenue-driving digital marketing channels, including paid search, paid social, email, SMS and push notifications. You will also lead the development and execution of our digital contact strategy, with a focus on driving KPI improvements across channels and managing the paid advertising budget effectively. The ideal candidate will have a proven track record of successfully leading, managing and executing digital performance marketing campaigns, as well as implementing a unified, omnichannel contact strategy. A passion for data analysis is essential—it’s your love language.

This position is remote, but candidates must be available to operate primarily during PST hours.

A day on the job looks like this:

• Lead digital performance marketing campaigns and initiatives, as well as the overall performance channel road map, to drive KPI improvement at both the channel level and across the broader digital business—delivering a cohesive, high-performing digital experience
• Partner closely with the performance marketing team to develop and implement a unified digital contact strategy
• Collaborate with external agencies to drive efficiencies while balancing revenue and customer acquisition goals, and manage the paid advertising budget effectively
• Work with agencies and internal teams to identify, test and deliver prioritized opportunities for revenue expansion and conversion improvement; support key business initiatives with new paid campaigns and optimized creative assets
• Analyze performance across channel marketing campaigns, path-to-purchase journeys, browsing and intent patterns, and the full digital customer experience to uncover quick wins, personalization enhancements, and long-term improvements to drive conversion and customer acquisition—both in-channel and on-site/in-app
• Drive innovation through insights—leveraging customer feedback and research, data analysis, user testing, emerging technologies and market trends
• Develop performance marketing strategies by understanding key business objectives; diagnosing and mapping requirements; articulating risks and barriers; recommending project approaches; and preparing time and cost estimates
• Communicate direction, priorities, and data-supported performance marketing solutions, objectives, and KPIs to internal teams, cross-functional stakeholders, and the executive team—fostering collaboration and accountability across teams in a fast-paced environment

Qualifications

Got the skills and experience? Here’s what we’re looking for:

• Bachelor’s degree
• 10–15 years of experience in digital performance marketing within an ecommerce environment, ideally in B2C retail
• 5+ years of experience successfully leading digital performance marketing teams in B2C commerce
• Proven success in leading, managing and executing digital performance marketing channel campaigns, along with implementing a unified, omnichannel contact strategy
• Demonstrated experience optimizing the full path to purchase—on-site and in-app—to drive strong business results
• Deep expertise in managing and forecasting digital advertising budgets
• Experience overseeing resources for complex and multichannel projects
• Exceptional digital analysis skills, with strong proficiency in online data analytics, customer journey mapping and testing tools
• A good design eye and creative sensibility
• Strong right brain/left brain balance, with excellent problem-solving and decision-making skills
• High attention to detail, strong organizational skills, and the ability to manage multiple projects and priorities simultaneously
• Outstanding written and verbal communication skills, with the ability to persuade, inspire and motivate others
• Comfort operating in a fast-paced, rapidly evolving environment with shifting priorities

Additional Information

And here’s our end of the bargain! 

At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties. For employees residing outside of Los Angeles and Orange Counties, pay is based on national market.

For this position, new employees joining Lakeshore are typically brought into the organization at a salary rate between $123,000-$165,000 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidate’s relevant experience, location, and skillset.

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you. 
To learn more about Lakeshore, visit  
Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

To learn about how we collect and use Applicant information, please visit our  Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1

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